Apothelink

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Apothelink

ApothelinkApothelinkApothelink

 Digital referral & booking platform 

Direct booking between GP practices and community pharmacies

Direct booking between GP practices and community pharmacies Direct booking between GP practices and community pharmacies Direct booking between GP practices and community pharmacies
Request a demo

 Digital referral & booking platform 

Direct booking between GP practices and community pharmacies

Direct booking between GP practices and community pharmacies Direct booking between GP practices and community pharmacies Direct booking between GP practices and community pharmacies
Request a demo

The problem: accessing timely care for minor illness is often unclear

 Patients seeking help for minor illness often face unclear pathways.


They may be asked to wait for contact, contact a pharmacy themselves, or attend without knowing when they will be seen. This uncertainty makes it difficult for patients to manage their time and undermines confidence in the care pathway.


When access feels unclear, patients are more likely to experience delays or seek alternative routes to care, even when appropriate services exist locally.

The solution: clarity and certainty for patients

 Apothelink provides patients with a clear, appointment-based route to care for minor illness.


At the point of referral, patients receive a confirmed appointment with a community pharmacy, removing uncertainty about where to go, when they will be seen, and what happens next. This allows patients to manage their time with confidence and access care in a way that feels planned, reliable, and joined-up.


By creating a single, coordinated booking journey, Apothelink connects GP practices and community pharmacies into one cohesive neighbourhood pathway. This improves the patient experience, supports timely access to care, and reinforces community pharmacy as a trusted, accessible part of local healthcare — at the heart of the community.

What Apothelink does

 Apothelink provides a single, coordinated booking layer that connects GP practices and community pharmacies for minor illness and Pharmacy First services.


Rather than relying on patients to navigate next steps themselves, Apothelink allows a confirmed pharmacy appointment to be created at the point of referral. Patients know where they are going, when they will be seen, and what to expect, creating a more reliable and reassuring experience.


Behind the scenes, Apothelink brings visibility and structure to neighbourhood-level care. GP teams can see real-time pharmacy availability, pharmacies receive planned appointments, and referrals follow a clear, consistent pathway. This improves coordination across primary care without introducing additional clinical systems or patient data handling.


By enabling a shared, appointment-based approach, Apothelink supports neighbourhood health working and aligns with the NHS 10-Year Plan’s focus on accessible, community-based care — strengthening the role of community pharmacy as a core part of the local health system.

How Apothelink works in practice

  • Live visibility of pharmacy availability by service
     
  • Direct booking into Pharmacy First pathways
     
  • Referral IDs captured to support existing NHS workflows
     
  • No patient clinical data stored within the platform
     
  • Designed by pharmacists for GP reception and pharmacy teams

How this supports neighbourhood health

Apothelink enables care to be coordinated and delivered at neighbourhood level by creating a shared, visible pathway between GP practices and community pharmacies.


By providing a clear, appointment-based route into community pharmacy, Apothelink supports patients to access timely care closer to home, reduces fragmentation across services, and helps primary care teams work as a single neighbourhood system rather than separate providers.



This approach aligns with the NHS 10-Year Plan’s focus on neighbourhood health by:


  • Supporting place-based, community-delivered care
     
  • Improving coordination between primary care providers
     
  • Reducing unnecessary movement of patients between services
     
  • Strengthening community pharmacy as a consistent and trusted point of access
     


Through clearer pathways and better coordination, Apothelink helps position community pharmacy as a core, integrated member of the neighbourhood health team — reinforcing its role at the heart of the community.

Benefits across the neighbourhood health system

Benefits for GP practices

Benefits for GP practices

Benefits for GP practices

  •  Reduced avoidable demand from minor illness appointments
     
  • Clear, appointment-based referrals into community pharmacy
     
  • Real-time visibility of local pharmacy availability
     
  • Improved patient experience without added workload
     
  • Stronger coordination within neighbourhood health teams

Benefits for Pharmacies

Benefits for GP practices

Benefits for GP practices

  • Planned, predictable appointment flow
     
  • Improved utilisation of Pharmacy First services
     
  • Reduced reliance on informal attendance or patient follow-up


  • Clear referral information aligned with NHS workflows


  • Stronger working relationships with local GP practices

Benefits for Patients

Benefits for GP practices

Benefits for Patients

  • A confirmed appointment at the point of referral
     
  • Clear understanding of where to go and when
     
  • Less waiting and uncertainty
     
  • Care delivered closer to home
     
  • A more joined-up experience across primary care

Testimonials

Lauren - Pharmacy Technician

Mithun - Community Pharmacist

Lauren - Pharmacy Technician

 We’ve had a very positive experience using Apothelink so far. The app is very easy to use and intuitive for staff, and referring a patient is quick and straightforward, which fits well into busy clinic workflows.

We feel it significantly improves the patient journey by providing a smoother, more joined-up referral process and clearer communication around appointments. Patients appreciate the simplicity and convenience, and we’ve had positive feedback, particularly around ease of access and recent improvements such as the ability to cancel appointments.

The team are very receptive to the app and it has become an important part of our practice’s ongoing training and implementation processes. We also value how responsive the Apothelink team are to feedback, with updates and changes being made quickly based on user suggestions. Overall, it has been a really valuable addition to our referral pathways. 

Susan - Patient Services

Mithun - Community Pharmacist

Lauren - Pharmacy Technician

 Apothelink is very easy to use, simple to refer patients. I believe giving a patient a date and time for an appointment holds so much more value, making them feel looked after rather than just sending them to the pharmacy. 

Mithun - Community Pharmacist

Mithun - Community Pharmacist

Mithun - Community Pharmacist

It’s a simple easy to use app for staff - we’re able to upload our slots so we can plan out our work day! Saves us admin time on phoning/texting patients to book patients in. And we’ve noticed an increase in referrals!

Information governance & compliance

Apothelink is designed with NHS information governance principles in mind.


No patient data is stored within the platform. Existing NHS systems remain the clinical record, supporting GDPR and data minimisation requirements.


Interested in piloting Apothelink?

If you are a GP practice, community pharmacy, LPC, or ICB interested in exploring Apothelink, we’d love to talk.

Ask about piloting Apothelink

Contact Us

Send us an email to find out more

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